Clicks without enough qualified conversions
Performance Marketing · AI-POWERED SERVICE
Turn more campaign traffic into qualified action.
Improve message match, information hierarchy, proof, forms, speed, tracking, and experimentation so traffic has a clearer path to convert.
01 · DIAGNOSE
When is this the right priority?
Use CRO when traffic exists but too few visitors take the next commercial step, or campaign learning is distorted by weak page experience.
Weak ad/query-to-page message match
Form friction or unnecessary fields
No structured experiment and tracking loop
02 · BUILD
What we deliver
Scope is adapted to your maturity, resources, platform, and business bottleneck. Deliverables are designed for real operations, not just presentation decks.
Conversion diagnosis
Define, implement, and document this work so it can be executed, reviewed, and improved over time.
Message & page architecture
Define, implement, and document this work so it can be executed, reviewed, and improved over time.
Experiment backlog
Define, implement, and document this work so it can be executed, reviewed, and improved over time.
Tracking & validation
Define, implement, and document this work so it can be executed, reviewed, and improved over time.
03 · AI OPERATING LAYER
Human strategy. AI-assisted execution.
AI accelerates heuristic review, feedback clustering, copy variation, and experiment documentation. Humans decide which hypotheses matter.
AI · research & pattern recognitionHuman · strategy & judgementQA · before publish / activation
04 · OPERATE
From discovery to a learning loop.
We start with the problem, baseline, and decisions that need to improve—not with a tool.
Discover
Clarify the current state, define the system, implement with QA, then use results to improve the next cycle.
Design
Clarify the current state, define the system, implement with QA, then use results to improve the next cycle.
Build
Clarify the current state, define the system, implement with QA, then use results to improve the next cycle.
Optimize
Clarify the current state, define the system, implement with QA, then use results to improve the next cycle.
05 · MEASURE
How progress is measured
Each metric needs a baseline and a decision it can support.
Conversion rate
Track this against an agreed baseline and use the result to guide the next decision.
Qualified action rate
Track this against an agreed baseline and use the result to guide the next decision.
Funnel drop-off
Track this against an agreed baseline and use the result to guide the next decision.
Experiment velocity
Track this against an agreed baseline and use the result to guide the next decision.
06 · FAQ
Frequently asked questions
What is included in Landing Page & CRO?
Scope is adapted to your current maturity, platform, team, and business objective. We start with a baseline, agree priorities, then implement and measure the work that matters most.
How does AI support Landing Page & CRO?
AI accelerates heuristic review, feedback clustering, copy variation, and experiment documentation. Humans decide which hypotheses matter. AI is used as an operating layer, not as a replacement for accountable specialist judgment.
When is Landing Page & CRO the right starting point?
Use CRO when traffic exists but too few visitors take the next commercial step, or campaign learning is distorted by weak page experience.
Can this service connect with other Sorotnamedia capabilities?
Yes. We connect adjacent capabilities when they influence the same customer journey, measurement problem, or commercial outcome.
07 · CONNECT
Related services
Connect adjacent capabilities when they shape the same customer journey.
START WITH THE BUSINESS PROBLEM
Not sure which capability should come first?
Share the objective, bottleneck, channels, and resources you already have. We will map the most useful first move.