Rising CPL with shallow campaign learning
Performance Marketing · AI-POWERED SERVICE
Turn paid social into a measurable demand engine.
Plan and optimize Facebook and Instagram campaigns around audience intent, creative learning, conversion tracking, and commercial outcomes.
01 · DIAGNOSE
When is this the right priority?
Use Meta Ads when demand creation or capture is limited by weak creative testing, audience structure, tracking, or landing-page alignment.
Creative fatigue and slow refresh cycles
Unreliable Pixel/CAPI or attribution
Weak ad-to-landing-page message match
02 · BUILD
What we deliver
Scope is adapted to your maturity, resources, platform, and business bottleneck. Deliverables are designed for real operations, not just presentation decks.
Account & tracking audit
Define, implement, and document this work so it can be executed, reviewed, and improved over time.
Campaign architecture
Define, implement, and document this work so it can be executed, reviewed, and improved over time.
Creative testing system
Define, implement, and document this work so it can be executed, reviewed, and improved over time.
Optimization & reporting
Define, implement, and document this work so it can be executed, reviewed, and improved over time.
03 · AI OPERATING LAYER
Human strategy. AI-assisted execution.
AI clusters performance patterns, summarizes audience and creative signals, and accelerates variation briefs and reporting. Specialists control spend and optimization.
AI · research & pattern recognitionHuman · strategy & judgementQA · before publish / activation
04 · OPERATE
From discovery to a learning loop.
We start with the problem, baseline, and decisions that need to improve—not with a tool.
Discover
Clarify the current state, define the system, implement with QA, then use results to improve the next cycle.
Design
Clarify the current state, define the system, implement with QA, then use results to improve the next cycle.
Build
Clarify the current state, define the system, implement with QA, then use results to improve the next cycle.
Optimize
Clarify the current state, define the system, implement with QA, then use results to improve the next cycle.
05 · MEASURE
How progress is measured
Each metric needs a baseline and a decision it can support.
Qualified CPA / CPL
Track this against an agreed baseline and use the result to guide the next decision.
Conversion rate
Track this against an agreed baseline and use the result to guide the next decision.
Creative win rate
Track this against an agreed baseline and use the result to guide the next decision.
Incremental learning
Track this against an agreed baseline and use the result to guide the next decision.
06 · FAQ
Frequently asked questions
What is included in Meta Ads?
Scope is adapted to your current maturity, platform, team, and business objective. We start with a baseline, agree priorities, then implement and measure the work that matters most.
How does AI support Meta Ads?
AI clusters performance patterns, summarizes audience and creative signals, and accelerates variation briefs and reporting. Specialists control spend and optimization. AI is used as an operating layer, not as a replacement for accountable specialist judgment.
When is Meta Ads the right starting point?
Use Meta Ads when demand creation or capture is limited by weak creative testing, audience structure, tracking, or landing-page alignment.
Can this service connect with other Sorotnamedia capabilities?
Yes. We connect adjacent capabilities when they influence the same customer journey, measurement problem, or commercial outcome.
07 · CONNECT
Related services
Connect adjacent capabilities when they shape the same customer journey.
START WITH THE BUSINESS PROBLEM
Not sure which capability should come first?
Share the objective, bottleneck, channels, and resources you already have. We will map the most useful first move.